2015年01月

As a small business owner trying to run your business on an everyday basis is a challenge on its own. In these trying months you will need all the help you can get and hopefully it will be free. Now excuse me if I am reminding you how to suck eggs but sometimes business owners are so busy they do tend to forget the fundamental marketing tools they have at their disposal more often than not free or nearly free.

Let's explore some of the tools available to you so that you can choose those that best suit your circumstances.

The majority of business owners complain of the lack of time and the constant new tools and ideas they have to learn to keep up in these tough times. For example the mere suggestion of using a website to promote and even sells their product, turn some business owners away.

Don't panic! If you can type emails and send messages on your mobile then you too can use any Blog platform to market your business on the internet.

Do you send mail out or pay or issue invoices? Well one simple tip is to add flyers, postcards or even a simple compliment slip promoting your latest special offer or bulk discount. This should not cost you anything.

Word of mouth advertising is still very powerful. Even if you are the business, as long as you promote it at every opportunity it will help you brand yourself. You can wear a T-shirt or have a sign put on your car promoting your business it cost very little but will help further in promoting your business.

Do you use emails? Don't forget to add a signature with every email. Make sure your signature promote your special offer and latest product or service adding your blog or website URL address. You can also add a picture or your logo helping you with your branding.

Use your answer machine or call waiting to promote your business. Take off the music and add an exciting special or latest offer message. Erase your out of the office message and replace it with your latest exciting promotion.

Blogging is free you don't need to learn html that is the special website language, and you can start by using the simplest platform so you can practice posting. The easy way is to follow their instructions which are usually 3 steps and you have an online shop front. As in the real world you will tend to change your shop front display from time to time, well on the web and especially when you start you will need to post a blog daily.

Don't worry you will only need a 150 to 200 words articles writing about your own experiences, your products and any special offer you are promoting. Your front page could be about the benefits of your services and or products. If you really do not have the time ask for help either in house, you will be surprised to find a webmaster within your midst, or seek the help of your local chamber of commerce or business association. You might be surprised but even your bank might help.

Those marketing tips dedicated for the small business owner are simple and achievable in very little time and easy to implement. Yet put all together will surely increase your marketing efforts 10 folds

Copyright (c) 2009 Charles Boustany


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Implement BI as efficiently as possible.

Poorly implemented business intelligence initiatives are not only costly and difficult to maintain, but they can produce inaccurate information as well. If you're looking to start a business intelligence project for your company or improve an existing one, these recommendations should help your company get the most out of BI.

Determine What You Need First

Often, companies will jump into a business intelligence program without first determining what they need from it. Find out what the end users need specifically, so that once the program is set up they can use it easily and don't have to seek out the necessary information on their own. This is also a good time to define your key performance metrics and your milestones. Both the information for the end users and your benchmarks will help you structure your BI program.

Create a Core Group

The easiest way to get everyone in the company on board with the BI program and produce the most accurate and useful information is to designate a core group that is responsible for the program. This group will be guide the rest of the company away from current practices and processes that lead to multiple versions of data and less than useful analytics. Often, it is easiest for the core group to start this work in one department and gradually integrate the rest of the company. Because at this point they know what the end users need and what their key performance metrics are, it should be simple for the core group to know where to begin their work. These groups will also have to maintain the cleanliness, integrity, and security of the data across the company.

Understand How Data Relates to the End Application

This will help the core group simplify the process as it moves forward. By knowing which data to apply management and analytics principles to at any given time, the group can discover efficient ways to produce desired information.

Create Consistency

In order for your company's business intelligence program to be successful, you'll need to apply the same integration techniques to data, whether it is delivered from an internal or external source. This gives your company the ability to create new relationships between data to determine new possible outcomes using your business intelligence program, without having to stop to reprocess any of the data.

Once you set up your business intelligence program or revamp your existing one, your company will be poised to compete in a market where more and more industry leaders are relying on their data to back important decisions.


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DJs Melbourne is a talent agency Melbourne who provides professional DJs for all types of venues like bars, dance parties, pubs etc. The DJs arranged by this reputed DJ hire Melbourne are the most talented and are specialists in various music genres such as Commercial dance, Hip Hop, Trance, Retro, RnB etc. DJs Melbourne offers a wide range of skilled and professional DJs to all promoters and event managers. DJs Melbourne always maintains a mutually beneficial relationship with promoters. Whether it is an off gig or residency, the best DJ can be hired from DJs Melbourne. Those who plan to conduct events such as Fashion shows, dance parties, Pubs, Nightclubs and bars can contact DJs Melbourne and obtain "no obligation quotes" for supply of professional DJs.

DJs Melbourne assures that when a professional is hired from them for an event, he will conduct the event in an exclusive way with style and stuff. Each and every one present in the event will be made to enjoy freely. They will always have something special for everyone.

The talent agency Melbourne – DJs Melbourne – caters to events of any budget, any type and any occasion. The broad spectrum of skilled performers from DJs Melbourne include speakers, magicians, dancers, opera singers, celebrities, acrobats, jazz and tribute bands, illusionists, clowns and many more. The bands and musicians, stand up comedians, speakers bureau, corporate entertainment, wedding DJ's, Wedding band, Compares, MCs and motivational quest speakers etc are the specialties of DJ hire Melbourne. The various professionals are from different places in Australia like Melbourne, Sydney, Adelaide, Brisbane and Perth. The performing artists from DJs Melbourne can be booked online also.

Many of the professionals with DJs Melbourne are of vast experience in the respective fields. They have performed at national as well as international venues and can entertain people of all age groups. For small gatherings as well as large events, the professionals from DJs Melbourne will take care of all aspects from beginning till end so that the organizers also can enjoy the event without any botheration. Apart from the skills of the professionals, the DJs make use of all state-of-the-art instruments for music, dance etc. They mingle with people freely and communicate effectively. They discuss with the parti[censored] nts present in the event and select the music that is to be performed. DJs Melbourne ensures to provide the right DJ for the right event – corporate event, private gathering, night gathering or any special occasion. Customers area free to go through the DJ profiles.


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This article is one of a series about how to improve your complaints handling. It will be especially useful to call handlers and customer service personnel. It is written by an expert trainer in the field who runs a specialist complaints handling training business as well as a leading corporate training company in the UK.

If you do some reading on complaints handling you must be thinking of improving your complaints handling skills or those of your team. Most writers on the subject focus on the need to approach the customer who is complaining with empathy.

What is empathy?

Empathy is a word often used but I wonder how well understood it is. At a recent course we were running on complaints handling we posed this question. Asking delegates to define empathy proved interesting. It was clear to me that the word sympathy and empathy were being confused.

So before I can establish empathy with you, I need to know what empathy is. The dictionary definitions vary but touch upon: understanding of another's situation and feelings. This is different to sympathy which is more about feelings of pity or sorrow for the distress of another. Definitions also mention compassion.

So when dealing with complaints I am aiming to be empathetic to understand and anticipate the behaviour of the customer. It is in effect standing in the shows of the customer. So much for the conceptual discussion. How does that work in practice?

How does empathy work?

Take a complaint about some flowers not being delivered by a florist. The customer plucks up courage to complain. He is stressed by the simple process of calling. He does not know how the call will be received and naturally expects the worst. He has complained before to other shops and been fobbed off. The customer swallows hard and calls the shop to say the bouquet has not arrived.

The untrained inexperienced call handler might say: Thank you for telling me about this. What can I do to put this right?

The call handler is trying to be helpful and resolve the situation. However, the result from the customer is to raise their voice, their heart beats faster, they are getting angry. This call is off to a bad start. The problem cannot be made right. The flowers were not delivered and a anniversary celebration diminished by it.

Picture this as an alternative this response:

I'm sorry that we haven't delivered the bouquet as we expected. I understand that must be difficult for you, embarrassing and annoying, let me try and do something about that right now. To do that may I have your name and the delivery address please?

This is more likely to strike a chord with the customer. Did you spot the:


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Read them and weep due to the fact the most recent statistics that have been gathered don't bode well for today's married couples. What they show, is that some 60% of married men will cheat on their wives at some time more than the course of the marriage. Now for females the figures are small bit lower, with 40% of them admitted to cheating. So what it all adds as much as, is that if you're in a marriage right now, and he suspected that there is some type of infidelity going on, the odds are inside your favour that you are proper.

For 1 factor it is just easier to obtain away with now and with the freedoms that we all share right now in a far a lot more open society. So for someone who desires to fool about on the side, the odds are pretty high that they are able to do it and get away with it with no getting caught. Even so, it's definitely quite hard to pull some thing like this off without causing some level of su[censored] ion in the marriage. So should you suspect that something's going on, you are for certain not alone and it is only natural which you would would like to catch the perpetrator.

So the first step is catch them inside the act and this is usually much easier said than performed. Now the excellent news though, is that these days there's broad selection of services and devices you'll be able to use to make your job an entire lot easier, if this is what you intend to do. Listening devices may be purchased for the telephone lines, voice activated tape recorders is often hidden in vehicles and houses, and reverse phone number services can give you the name and even address for any su[censored] ious telephone numbers you could have gotten your hands on.

So if your spouse is cheating on you and you are determined to catch them it might be completed now, if you're willing to invest a bit time and funds. But even then, once you nail them using the goods you may have to make a decision, and that decision comes in two parts. The very first component you have got to decide, is whether or not you would like to stick around and try to make the relationship function, or just pack up and leave. Then the next decision you've to create is if you would like to punish the perpetrator.

Now if you are truly lucky immediately after your adulterer has been nabbed the irrefutable evidence you'll have located shows that whoever they had been cheating with is also married. It makes getting even a whole lot additional easily simply because all you've got to do is make copies of your evidence and send them off to their spouse. Soon after all you for confident wouldn't prefer to leave them out of the loop. Especially if there's a long-term marriage with children and combined finances, this alone could be a devastating blow.

Then once more if you're married and strategy on receiving a divorce, you may wish to merely pack up your evidence, tuck it the way and save it for the proceedings. Keep in mind you are below no obligation to let your cheater know what you've learned. Also keep in mind that once you divulge the info you might have you are also going to give away your strategies and tools. Don't forget that time is on your side and sometimes it's most effective to save the biggest surprise for the ending.


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