Outsourcing in the Virtual World

With outsourcing becoming the most preferred business strategy in recent times, several small and big businesses have reaped huge benefits in terms of costs, quality and speed. The outsourcers make a bee line for cheaper countries like India which have abundant English speaking skilled programmers and other professionals and the quality of services delivered is comparable with the best in the world. Plus it is available at minimal prices.

Thanks to the World Wide Web, we now have the cyber marketplaces for outsourcing in the virtual world. These are basically web portals which act as a dedicated point of contact between the outsourcers/ buyers and service providers/freelancers to strike a deal. They enable the service buyers to find the kind of professionals they need and the freelancers to find buyers for their services. All kinds of services are traded here ranging from copy writing and a simple logo design to hardcore programming like C/C++, Java, .NET and software development!


The buyers or the project managers as they are often called, convey their need for outsourcing by posting their projects on a web portal. Qualified freelancers come and bid their prices for those services. The project manager then chooses the best bid and closes his project. The chosen freelancer and the buyer are then put in contact with each other by the web portal.

Every project posted attracts several bids, leaving the project manager spoilt for choices as well as a little confused over who to choose. But it is not as easy as it sounds. Not all projects are carried out to their successful completion for various reasons, a few get mired in disputes, sometimes the bidding period expires and the project gets frozen without the project being awarded to any freelancer. How to avoid such situations? And how to make a success of your project? These are some of the issues we shall try to deal with in the following lines.

What goes into the making of a successful project?

A project can be certified as successful only when the project manager is satisfied and happy with the end result! Success of a project is established in six consecutive steps:

1) You have a clear and realistic set of expectations from posting the project

2) You prepare your text for posting accordingly and post the project

3) The project attracts the kind of freelancers it needs

4) The most deserving freelancer wins the project

5) The project is completed under the supervision of the project manager in time.

6) The end result is a quality product.

How to post a Project?

Before a project manager posts a project, he must analyze his own requirements carefully. Posting a project should not be viewed as an end in itself. It is rather a means to achieve the end of being able to select the freelancer you need. Understand the whole process of your project thoroughly and finally settle on a realistic set of expectations. Only then go ahead with the posting.

A posting is good and effective when it serves its purpose of attracting your targeted freelancers and has enough details for the freelancers to make an informed bid on the whole project. So, you've got some work to do here! After all, your posting is going to speak on your behalf. It must communicate clearly and effectively. So, the content should be lucid, to the point and easy to read and understand. Typically a good and effective posting covers the following areas:

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