As a small business owner trying to run your business on an everyday basis is a challenge on its own. In these trying months you will need all the help you can get and hopefully it will be free. Now excuse me if I am reminding you how to suck eggs but sometimes business owners are so busy they do tend to forget the fundamental marketing tools they have at their disposal more often than not free or nearly free.

Let's explore some of the tools available to you so that you can choose those that best suit your circumstances.

The majority of business owners complain of the lack of time and the constant new tools and ideas they have to learn to keep up in these tough times. For example the mere suggestion of using a website to promote and even sells their product, turn some business owners away.

Don't panic! If you can type emails and send messages on your mobile then you too can use any Blog platform to market your business on the internet.

Do you send mail out or pay or issue invoices? Well one simple tip is to add flyers, postcards or even a simple compliment slip promoting your latest special offer or bulk discount. This should not cost you anything.

Word of mouth advertising is still very powerful. Even if you are the business, as long as you promote it at every opportunity it will help you brand yourself. You can wear a T-shirt or have a sign put on your car promoting your business it cost very little but will help further in promoting your business.

Do you use emails? Don't forget to add a signature with every email. Make sure your signature promote your special offer and latest product or service adding your blog or website URL address. You can also add a picture or your logo helping you with your branding.

Use your answer machine or call waiting to promote your business. Take off the music and add an exciting special or latest offer message. Erase your out of the office message and replace it with your latest exciting promotion.

Blogging is free you don't need to learn html that is the special website language, and you can start by using the simplest platform so you can practice posting. The easy way is to follow their instructions which are usually 3 steps and you have an online shop front. As in the real world you will tend to change your shop front display from time to time, well on the web and especially when you start you will need to post a blog daily.

Don't worry you will only need a 150 to 200 words articles writing about your own experiences, your products and any special offer you are promoting. Your front page could be about the benefits of your services and or products. If you really do not have the time ask for help either in house, you will be surprised to find a webmaster within your midst, or seek the help of your local chamber of commerce or business association. You might be surprised but even your bank might help.

Those marketing tips dedicated for the small business owner are simple and achievable in very little time and easy to implement. Yet put all together will surely increase your marketing efforts 10 folds

Copyright (c) 2009 Charles Boustany


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Implement BI as efficiently as possible.

Poorly implemented business intelligence initiatives are not only costly and difficult to maintain, but they can produce inaccurate information as well. If you're looking to start a business intelligence project for your company or improve an existing one, these recommendations should help your company get the most out of BI.

Determine What You Need First

Often, companies will jump into a business intelligence program without first determining what they need from it. Find out what the end users need specifically, so that once the program is set up they can use it easily and don't have to seek out the necessary information on their own. This is also a good time to define your key performance metrics and your milestones. Both the information for the end users and your benchmarks will help you structure your BI program.

Create a Core Group

The easiest way to get everyone in the company on board with the BI program and produce the most accurate and useful information is to designate a core group that is responsible for the program. This group will be guide the rest of the company away from current practices and processes that lead to multiple versions of data and less than useful analytics. Often, it is easiest for the core group to start this work in one department and gradually integrate the rest of the company. Because at this point they know what the end users need and what their key performance metrics are, it should be simple for the core group to know where to begin their work. These groups will also have to maintain the cleanliness, integrity, and security of the data across the company.

Understand How Data Relates to the End Application

This will help the core group simplify the process as it moves forward. By knowing which data to apply management and analytics principles to at any given time, the group can discover efficient ways to produce desired information.

Create Consistency

In order for your company's business intelligence program to be successful, you'll need to apply the same integration techniques to data, whether it is delivered from an internal or external source. This gives your company the ability to create new relationships between data to determine new possible outcomes using your business intelligence program, without having to stop to reprocess any of the data.

Once you set up your business intelligence program or revamp your existing one, your company will be poised to compete in a market where more and more industry leaders are relying on their data to back important decisions.


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